Question to the Department of Health and Social Care:

To ask the Secretary of State for Health, what assessment Change4Life and Public Health England made of the effect on public perception of the Change4Life programme of entering into a partnership with Disney when selecting Disney for that partnership.

10 Minute Shake Up from Change4Life with Disney aims to inspire children to get more active by doing as many additional 10 minute bursts of activity as they can every day.

In 2015, 385,000 families took part in the Change4Life 10 Minute Shake Up with Disney, a 28% increase on last year and 700,000 children across England registered for a free pack.

In 2014, pre campaign qualitative research with parents showed that Disney brought fun and engagement to the campaign and enhancing Change4Life’s health goal.

Tracking research with TNS BRMB showed that the majority of parents (77%) thought it positive that Disney are involved with Change4Life, especially those who signed up for the campaign (85%).