English Football League: Sky Betting and Gaming

(asked on 7th November 2022) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what recent assessment she has made of the nature of the financial relationship between the EFL and SkyBet.


Answered by
Paul Scully Portrait
Paul Scully
This question was answered on 14th November 2022

Football clubs can enter a wide variety of commercial partnerships and all partnerships with gambling operators must be conducted in a socially responsible fashion and never target children or vulnerable people. Sky Bet’s title sponsorship of the EFL is a long-standing commercial arrangement established in 2013 with the current contract running to 2024. The arrangement includes a number of social responsibility commitments, such as ensuring there is no branding in family areas of the stadia and mandatory inclusion of safer gambling messaging on kits and in stadia.

Gambling sponsorship and the relationship between sports and gambling is included in the scope of the government's wide-ranging Review of the Gambling Act. A White Paper setting out our conclusions and next steps will be published in the coming weeks.

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