Gambling: Advertising

(asked on 12th May 2021) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, pursuant to the Answer of 20 April 2021 to Question 179071 on Gambling: Advertising, for what reason adverts that promote bingo or lotteries are allowed to be broadcast on television before 9.00pm.


Answered by
John Whittingdale Portrait
John Whittingdale
This question was answered on 20th May 2021

As set out in answer to Question 179071, all gambling advertising, wherever it appears, is subject to strict controls on content and placement. Adverts must never be targeted at children or vulnerable people, and the Committees of Advertising Practice recently concluded a consultation on proposals to amend the advertising codes to further limit the potential for adverts to appeal to these groups.

The broadcast advertising codes make clear that adverts for commercial gambling and lotteries must not be shown during or adjacent to television programmes directed at or likely to appeal particularly to children. Gambling adverts on television are also subject to a pre-broadcast clearance regime to ensure they comply with advertising codes. Adverts for most gambling products are not broadcast before 9pm under the voluntary Industry Group for Responsible Gambling code; however this restriction does not apply to products such as bingo and lotteries that were permitted to advertise prior to the Gambling Act 2005.

The government launched its Review of the Gambling Act 2005 on 8 December with the publication of a Call for Evidence. As part of the wide scope of that Review, we have called for evidence on the benefits or harms of allowing gambling operators to advertise. The review will not look at advertising relating to the National Lottery, which is regulated under a separate framework, the National Lottery Act 1993. Evidence from the latest (2018) Health Survey for England shows that problem gambling rates for National Lottery draw-based games were 0.9% and Scratchcards were 1.4%.

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