Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, how many civil service hours were incurred in creating prepare.campaign.gov.uk; and what the cost was.

The Prepare website brings together advice and useful material from a range of sources into one place to help individuals, households and communities prepare for emergencies. The civil service hours were not recorded. The cost of creating the content for the campaign site was £60,000.

Of the unique users recorded between 22nd May 2024 and 13th October 2025, 327,555 were from the UK (92%) and 29,756 were from outside the UK (8%). These figures only include users who accepted GOV.UK cookies.

To date, no paid-for-marketing activity has taken place to promote prepare.campaign.gov.uk. The Government’s Resilience Action Plan has committed to do more to provide households with preparedness information. In September, the Prepare website was included in the message sent out to UK mobile phones as part of the Government’s test of the Emergency Alerts system.

We continue to work with our local and national partners, including organisations from the voluntary, community and faith sectors, to raise awareness of advice on the Prepare website and to seek feedback to inform updates to the content.

The Government is currently considering what further public communications activities might support improvements to public preparedness for emergencies. We published the first annual UK Public Survey of Risk Perception, Resilience and Preparedness in July 2025. The results will be used to inform the development of future public preparedness communications and to monitor trends.