Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, whether there are restrictions on the (a) length or (b) nature of advertising ITV shows on ITV hub.

There are currently no limits on the amount of advertising Ofcom regulated on-demand services (such as ITVHub) can show. However, there are restrictions on the type and content of advertising that appear on on-demand services. These are set out in Section 368F of the Communications Act. Ofcom has designated the Advertising Standards Authority (ASA) to enforce the rules.

The advertising must adhere to the content and placement standards set out in the advertising codes, namely the UK Code of Non-broadcast Advertising (CAP Code). This code sets out the principles for advertisers that their marketing content should be legal, decent and honest.