Question to the Department for Work and Pensions:

To ask the Secretary of State for Work and Pensions, pursuant to the Answer of 3 September 2025 to Question 74705 on Social media, how much his Department has spent on promotion through social media influencers by influencer since July 2024.

The Department for Work and Pensions has spent a total of £120,023 on influencer marketing since July 2024. Please note this figure is inclusive of whole costs, including agency fees. It is not possible to release individual spend per influencer, as commercial sensitivities exist around aspects of this spend which could prejudice commercial interests. All spend in these areas are subject to the standard value for money assessments.