Question to the Department for Transport:
To ask the Secretary of State for Transport, how much her Department has spent on drug-driving (a) enforcement and (b) communications campaigns in each year since 2023; and what assessment she has made of the effectiveness of those campaigns.
The Department for Transport does not hold responsibility for enforcement, this is a matter for police forces.
The last paid THINK! drug driving campaign ran in 2015, to coincide with a change in drug driving legislation. To address an increase in drug driving casualties over the last decade, THINK! are finalising a new drug driving campaign to launch later this year.
Please find drug driving campaign expenditure since 2023 below:
| Total spend to date |
Financial year 2024/25 | £35,000 |
Financial year 2025/26 | £339,719.71 |
All campaigns are rooted in insight and will use pre and post campaign tracking to measure effectiveness, including immediate impact on recognition, recall, engagement and planned or considered behaviour change. These learnings are used to adapt and evolve future strategy.