Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, pursuant to the Answer of 20 October 2025 to Question 82673 on Government Departments: Social Media, on which (a) topics and (b) programmes the two agencies have been commissioned to (i) select and (ii) pay appropriate influencers; and whether his Department holds information on which influencers have been hired.

Omni and Unlimited are contracted to Cabinet Office Government Communication Service. These agencies have supported GCS in delivering campaigns on the government's priorities and missions.

Influencers have proven to be effective in reaching audiences that traditional marketing channels find hard to reach.