Food: Advertising
(asked on 15th January 2024) - View Source
Question to the Department of Health and Social Care:
To ask the Secretary of State for Health and Social Care, whether she has made a recent assessment of the potential relationship between junk food advertising and trends in the levels of junk food consumption by children.
Government advice on a healthy, balanced diet is encapsulated in the United Kingdom’s national food model, the Eatwell Guide. The Department promotes the Eatwell Guide principles through platforms such as the National Health Service website and social marketing campaigns including Healthier Families and Better Health. More information on the marketing campaigns is available at the following links:
https://www.nhs.uk/healthier-families/
https://www.nhs.uk/better-health/
We have taken action to empower people to make healthier food choices, which includes implementing regulations in 2022 on out of home calorie labelling for food sold in large businesses including restaurants, cafes and takeaways and restricting the placement of less healthy products in key selling locations in store and online. We are committed to bringing forward further measures by 2025, restricting adverts on television for less healthy foods and drinks before the 9pm watershed, as well as paid-for adverts online and restricting volume price promotions of less healthy foods such as buy-one-get-one-free offers.
Measures to restrict advertising are underpinned by evidence which suggests that exposure to high in fat, salt and sugar (HFSS) advertising can affect what and when children eat, shaping children’s food preferences from a young age. Over time, excess consumption can lead to children becoming overweight or obese, all of which puts their future health at risk. This evidence is referenced in the recent consultation from December 2022, Introducing further advertising restrictions on TV and online for products high in fat, salt or sugar: consultation on secondary legislation. We will publish the response to the consultation in due course. More information on the consultation is available at the following link:
Through our Healthy Food Schemes, the Government provides a nutritional safety net to those who need it the most. Healthy Start, Nursery Milk and the School Fruit and Vegetable Scheme together help more than three million children. Over £200 million is devoted to the Healthy Food Schemes each year to reflect this commitment.
The School Food Standards are set in legislation and require school caterers to serve healthy and nutritious food and drinks to ensure children get the energy and nutrition they need throughout the school day. The standards define the foods and drinks that must be provided, those which are restricted to a minimum, and those which must not be provided. HFSS foods are restricted.
Education around healthy eating is also covered through several curriculum subjects including design and technology, science and health education. The relationships, sex and health education statutory guidance states that by the end of primary school, pupils should know what constitutes a healthy diet; the principles of planning and preparing a range of healthy meals; the characteristics of a poor diet; and risks associated with unhealthy eating.