Great British Railways: Marketing

(asked on 15th December 2025) - View Source

Question to the Department for Transport:

To ask the Secretary of State for Transport, pursuant to the Answer of 26 November 2025 to Question 92061 on Great British Railways, whether her Department has now produced (a) costed rollout plans for the Great British Railways logo and (b) estimated expenditure for the re-livery of trains; and if she will publish the estimated total cost ranges and any associated value-for-money assessments relating to the wider implementation of the Great British Railways brand.


Answered by
Keir Mather Portrait
Keir Mather
Parliamentary Under-Secretary (Department for Transport)
This question was answered on 18th December 2025

The Secretary of State has asked the incoming CEO of DfT Operator to lead the rollout of the Great British Railways (GBR) branding. Ministers expect the brand rollout to maximise opportunities to grow revenue as well as to ensure value for money in its application. This includes primarily repainting trains when they were due to be repainted by their leasing companies, and changing station signage when it is life expired. With this in mind, Ministers do not expect significant sums to be spent on the repainting of trains as part of the rollout of branding.

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