Question to the Home Office:

To ask the Secretary of State for the Home Department, how many unique visits have been recorded at the Enough campaign website; and how many and what proportion of these visits were (a) organic and (b) paid for in each month for which records are available since that website's launch.

‘Enough’ is the UK Government's landmark campaign to tackle violence against women and girls. It is one of the key commitments in the government’s Tackling Violence Against Women and Girls (VAWG) Strategy and uses a range of communications channels to help deliver a generational shift in attitudes and behaviours.

The campaign comprises three strands:

1. Challenging perpetrators – to ensure bystanders know how to challenge abuse when they see it, as well as increasing the unacceptability of VAWG behaviours;
2. Educating young people – to establish healthy attitudes and behaviours around VAWG; and
3. Supporting victims – to ensure they know how and where to access support and, where appropriate, to report their experiences.

‘Enough’ was developed in close consultation with over 40 organisations and academics working on this issue. Results from the first phase of campaign activity demonstrated strong progress towards achieving the campaign’s ambitions. A significant number of campaign recognisers said they took action as a result of seeing the campaign, and the campaign is deepening people’s understanding of what constitutes abuse and how to take action safely if they witness VAWG. The campaign website has driven over 2,000 interactions with support services and assisted people to report abuse to the police.

The campaign receives high levels of public and private sector support from police forces, local councils, VAWG sector organisations, and national businesses including Uber, Tesco, Mitchells & Butlers pubs, Fitness First and the English Football League.

From the Enough campaign website’s launch on 1 March 2022 to 30 November, analytics indicate there have been over 133,000 sessions on the site.

The campaign has had paid marketing activity live in March 2022, October, November and December 2022. In March 2022, 65% of traffic was driven directly from paid activity and 35% was organic. During October (when paid activity was re-launched on 26th) paid activity drove 59% of traffic and organic drove 41%. In November, 67% of traffic was driven directly by paid activity and 33% was organic. December statistics are not yet consolidated.

However, these figures only capture the individuals who have actively consented to cookies, meaning they are only indicative of the total figure. It is probable the number is significantly higher and the split between organic and paid could be different.