Tourism: Wales
(asked on 12th September 2023) - View Source
Question to the Department for Digital, Culture, Media & Sport:
To ask His Majesty's Government what steps they are taking, in promoting the UK as a tourist destination, to ensure that appropriate prominence is given to the attractions of Wales.
Answered by
Lord Parkinson of Whitley Bay
Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
His Majesty’s Government works to promote the whole United Kingdom as a destination for tourists, both domestic and international, working with the devolved governments and administrations across the UK.
VisitBritain promotes the UK abroad by running advertising and promotional campaigns in prospective markets. It generates a return on investment of £21 for every £1 spent; as a result of its activity, international visitors spent an additional £34 million in Wales in 2019–20 alone.
Visit Wales leads on the development of a tourism brand specifically for Wales, while VisitBritain works with Visit Wales to ensure that these brand values are reflected in the broader GREAT Campaign, which highlights a number of the many wonderful destinations and experiences on offer across Wales.