Question to the Department for Transport:

To ask His Majesty's Government whether there has been any increase in the number of young people entering the logistics industry following their involvement in the Generation Logistics campaign.

Since launching in August 2022, we have assessed the Generation Logistics campaign is successfully raising awareness and improving perceptions of the logistics sector, which is why we are pleased to provide a further £300,000 of government funding for its second year.

The campaign has exceeded the original objectives set, with social media communications targeted at young people and other underrepresented groups having reached an audience of over 340 million people and visits to the campaign’s online hub totalling over 500,000. Alongside print advertisements, educational materials, and an Ambassadors Network of hundreds of professionals, these communications are ensuring young people better understand the importance of the logistics sector.

The campaign will continue to engage young people and will begin to support educators of 13-to-18-year-olds, laying the groundwork for the next generation of talent to enter the sector in the coming years.