Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what steps they are taking to ensure that the use of artificial intelligence in news production and distribution complies with regulated media standards.

AI is a tool that could help the UK realise its full potential as a global creative powerhouse. While we should be aware of the risks of AI, we should also be positive about its possibilities. DCMS is working closely with DSIT and other departments on tackling harmful misinformation and the role our media sector plays in fostering a healthy online environment.

The independent regulator Ofcom enforces standards on broadcast media through their Broadcasting Code, which includes rules that ensure that broadcast news is duly accurate and impartial. Ofcom has set out guidance around the use of synthetic media, including AI: https://www.ofcom.org.uk/siteassets/resources/documents/about-ofcom/bulletins/broadcast-bulletins/2023/issue-471/note-to-broadcasters-synthetic-media-including-deepfakes-.pdf?v=329464. This is attached to this answer.

The UK has a self-regulatory system for the press, which was established independently from Government to protect press freedom. The Independent Press Standards Organisation (IPSO) and The Independent Monitor for the Press (Impress) are industry-led regulators for the press. They enforce codes of conduct which provide guidelines on a range of areas, including accuracy. Impress has also published specific guidance regarding best practices when using AI for news content creation: https://www.impressorg.com/wp-content/uploads/2025/04/Impress-Best-Practice-Note-The-Use-of-Artificial-Intelligence-April-2025.pdf).