Question to the Department for Science, Innovation & Technology:

To ask His Majesty's Government what steps they are taking to require artificial-intelligence shopping assistants to disclose when they are acting autonomously on behalf of consumers.

AI is a general-purpose technology, with a wide range of applications, which is why the UK believes that the vast majority of AI should be regulated at the point of use. A range of existing rules already apply to AI systems, such as data protection, competition, equality legislation, and online safety. In response to the AI Action Plan, the government confirmed it would work with regulators to boost their capabilities.

The Government is committed to preparing the UK for the changes AI will bring and welcomes evidence on novel consumer developments which may inform future policy.