Question to the Department for Business and Trade:

To ask His Majesty's Government whether they consider social media influencers who promote consumer products through paid, sponsored or affiliate content to be economic operators; and whether they plan to use powers under the Product Regulation and Metrology Act 2025 to regulate promotion by influencers of unsafe or non-compliant products.

The Product Regulation and Metrology Act 2025 contains provisions that ensure the full breadth of supply chain actors can be captured appropriately by regulations. This includes social media influencers where they are carrying out activities in relation to a product. This allows Government to introduce obligations on actors that are proportionate to those actors’ level of control in supply chains.

As announced at Budget, Government will consult in early 2026 on major reforms to the product safety legislative framework to ensure that it reflects the realities of modern products and supply chains.