Question to the Department for International Trade:

To ask Her Majesty’s Government whether they plan to publish an itemised list, including budgets, of the current export promotion activities of UKTI, broken down by region and country of the UK; and if not, why not.

The central marketing campaign implemented by UKTI over the last year to drive new exporters; Exporting is GREAT, covers the whole of the United Kingdom. As the budget is centrally held and the paid-for marketing activity is centrally procured through a media buying agency it is not possible to detail the breakdown of the budget by region or nation.

The Exporting is GREAT campaign includes multi-channel promotional activity, outreach engagement across England, Scotland, Wales and Northern Ireland, supported by PR activity to maximise awareness, interest and engagement. A list of the paid-for activity to support this programme is detailed within this response.

November 2015 Launch:

TV, Digital / Social, Search, National Press – Full National programme targeting first time exporters across the whole UK, including devolved nations

Radio – national and specific regional coverage through the Bauer and Global networks.

The regional media was achieved through a mix of Bauer (City 1, City 2 and City 3, Magic , Kiss and more) and Global (LBC, Capital, Heart and Smooth Networks and more) local radio stations across the UK. At the bottom of this outline is a comprehensive list of all the stations that are part of these networks.

Outdoor advertising - 689 digital poster sites across key urban metropolitan areas in England, Wales, Scotland and NI.

This includes including large format roadside commuter screens, premium sites in urban centres and sites screens in shopping centres. Examples of premium sites include: the Manchester Digital Bridge, Five Way Island Birmingham, Bristol Great Western Link Inbound and Outbound, Newcastle screen on the Tyne, Leeds Northern Light, Liverpool Media Wall, Manchester Printworks and in NI Castle Court Shopping Centre and Victoria Street Shopping Centre.

Feb – March 2016:

TV, Digital / Social, Search – Full National targeting first time exporters across the whole UK, including devolved nations

Radio – national and specific regional coverage through the Bauer and Global networks.

The regional media was achieved through a mix of Bauer (City 1, City 2 and City 3, Magic , Kiss and more) and Global (LBC, Capital, Heart and Smooth Networks and more) local radio stations across the UK.

Radio Detail (Launch and Feb-March campaign)

Bauer City 1

CFM (Cumbria and South West Scotland)

Clyde 1 (Glasgow and the West of Scotland)

Forth 1 (Edinburgh, the Lothians and Fife)

Hallam FM (South Yorkshire and the North Midlands)

Key 103 (Greater Manchester)

Metro Radio (Tyne and Wear and Northumberland)

MFR (Scottish Highlands, Moray and Orkney)

Northsound 1 (Aberdeen and Aberdeenshire)

Radio Aire (Leeds and West Yorkshire)

Radio Borders (Scottish Borders and North Northumberland)

Radio City (Merseyside, Cheshire and North Wales)

Rock FM (Lancashire)

Tay FM (Tayside)

TFM (Tees Valley, County Durham and North Yorkshire)

Viking FM (East Yorkshire and North Lincolnshire)

West FM (Ayrshire)

Bauer City 2

Clyde 2 (Glasgow and the West of Scotland)

Forth 2 (Edinburgh, the Lothians and Fife)

Hallam 2 (South Yorkshire and the North Midlands)

Key 2 (Greater Manchester)

Metro 2 Radio (Tyne and Wear and Northumberland)

MFR 2 (Scottish Highlands, Moray and Orkney)

Northsound 2 (Aberdeen and Aberdeenshire)

Radio Aire 2 (Leeds and West Yorkshire)

Radio City 2 (Merseyside, Cheshire and North Wales)

Rock FM 2 (Lancashire)

Tay 2 (Tayside)

TFM 2 (Tees Valley, County Durham and North Yorkshire)

Viking 2 (East Yorkshire and North Lincolnshire)

West Sound (Ayrshire)

West Sound (Dumfries and Galloway)

Bauer City 3

Clyde 3 (Glasgow and the West of Scotland)

Forth 3 (Edinburgh, the Lothians and Fife)

Hallam 3 (South Yorkshire and the North Midlands)

Key 3 (Greater Manchester)

Metro 3 Radio (Tyne and Wear and Northumberland)

MFR 3 (Scottish Highlands, Moray and Orkney)

Radio Aire 3 (Leeds and West Yorkshire)

Radio City 3 (Merseyside, Cheshire and North Wales)

Rock FM 3 (Lancashire)

Tay 3 (Tayside)

The Hits (UK-wide on Freeview and online)

TFM 3 (Tees Valley, County Durham and North Yorkshire)

Viking 3 (East Yorkshire and Northern Lincolnshire)

Capital

95.8 Capital FM London

105-106 Capital FM Scotland (Glasgow, Edinburgh)*

105-106 Capital FM North East (Newcastle Upon Tyne, Sunderland, Durham, Middlesbrough)

105 Capital FM Yorkshire (Leeds, Sheffield, Kingston Upon Hull)

102 Capital FM Manchester

96-106 Capital FM East Midlands (Derby, Leicester, Nottingham)

102.2 Capital FM Birmingham

97.4/103.2 Capital FM South Wales (Cardiff, Newport, The Valleys)*

103.2 Capital FM South Coast (Southampton, Portsmouth, Isle of Wight)

95-106 Capital North West &Wales (Anglesey & Gwynedd, North Wales Coast, Wirral, Wrexham and Cheshire)

107.6 Capital Liverpool

Heart

Heart London

Heart West Midlands

Heart Watford & Hemel

Heart Four Counties

Heart Cambridgeshire

Heart Essex

Heart East Anglia

Heart Kent

Heart Sussex

Heart Solent

Heart Thames Valley

Heart Wiltshire

Heart South West

Heart Bristol & Somerset

Heart Cornwall

Heart Gloucestershire

Heart North Wales

Heart Scotland

Heart North West

Heart North East

Heart South Wales

Heart Yorkshire

Smooth

Smooth Radio North West (Liverpool, Manchester, Preston)

Smooth Radio London

Smooth Radio North East (Newcastle, Sunderland, Middlesborough)

Smooth Radio West Midlands (Birmingham, Wolverhampton, Coventry)

Smooth Radio East Midlands (Derby, Nottingham, Leicester)

Smooth Radio Glasgow

Magic

North East

Newcastle Magic 1152

Stockton-on-Tees Magic 1170

North West

Liverpool Magic 1548

Greater Manchester

Piccadilly Magic 1152

Preston Magic 999

Yorkshire

Hull Magic 1161

Leeds Magic 828

Sheffield Magic AM

London

London Magic 105.4

Outdoor (Launch campaign) Detail

Primesight Large Format Digital 48 Sheets

Court Shopping Centre, Victoria Street Shopping Centre, London, Barnet, Brent, Croydon, Enfield, Greenwich, Hammersmith, Chelsea, Tower Hamlets, Wandsworth, Manchester, Liverpool, Sheffield, Newcastle, Birmingham, Bradford, Leeds, Glasgow, Portsmouth, Cardiff, Glasgow, Edinburgh

Ocean Outdoor

Manchester Digital Bridge, Five Way Island Birmingham, Bristol Great Western Link Inbound and Outbound, Newcastle screen on the Tyne, Leeds Northern Light, Liverpool Media Wall, Manchester Printworks

Adshel Live Towns

Birmingham

Bristol

Cardiff

Cheltenham

Exeter

Gloucester

Ipswich

Leeds

Liverpool

Middlesbrough

Newcastle Upon Tyne

Norwich

Oxford

Southampton

Swansea

Kens & Chelsea - London

Aberdeen

Bournemouth

Dundee

Glasgow

Thamesdown

Kirklees

Sefton

Wirral

Shopping Centres:

Metro Centre Gateshead

Bluewater Greenhithe, Kent

Meadowhall Sheffield

Lakeside Grays, London

The Manchester Arndale Manchester

High Cross Shopping Centre Leicester

Queensgate Shopping Centre Peterbrough

The Luton Arndale Luton

Braehead Glasgow

Golden Square Warrington

Telford Centre Telford

Festival Place Basingstoke