Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what assessment they have made of the impact of the UK's cultural sector as a whole, and its national museums and galleries in particular, on levels of overseas tourism to the UK.

The Government recognises the significant role that the UK’s cultural sector plays in attracting international visitors and supporting the visitor economy. The UK’s museums, galleries, heritage sites, and wider cultural offer are a key part of the country’s global appeal and contribute strongly to the UK’s reputation as a world class tourism destination.

Evidence from VisitBritain indicates that cultural and heritage assets are key motivations for inbound visitors. Data from the International Passenger Survey shows that visiting museums or art galleries is the ninth most popular activity among overseas visitors, with around 11.8 million visits in 2024 (30% of inbound visitors) and associated visitor spending of around £12.7 billion. Cultural heritage more broadly also attracts significant participation, with around 11.2 million visitors (29%) visiting castles or historic houses and 7.9 million (20%) visiting religious buildings.

Through VisitBritain’s international marketing activity and the Government’s support for the cultural sector, the UK continues to promote its rich cultural offer to international audiences. This supports inbound tourism, drives visitor spending across the UK’s regions and nations, and strengthens the UK’s global soft power and reputation as a leading cultural destination.