Question

To ask His Majesty's Government what consultations they undertook in advance of the establishment of the Prize Competition Council on 1 July; whether they included the Advertising Standards Authority, the Committee of Advertising Practice and the Institute of Promotional Marketing in any such consultations; and what was the result of those consultations.

The Prize Competition Council (PCC) was established independently of the Government.

Whilst DCMS did not have a role in establishing the PCC, DCMS engaged extensively with a wide range of stakeholders, including regulatory bodies, to develop the Voluntary Code of Good Practice for Prize Draw Operators.

Published in November 2025, this Code sets a clear and uniform approach across the sector to strengthen player protections, increase transparency and improve accountability.