Gambling: Artificial Intelligence

(asked on 7th March 2024) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what steps they are taking to address the risks posed by the use of artificial intelligence in the gambling industry, particularly (1) problem gambling, (2) addiction, and (3) mental health issues.


Answered by
Lord Parkinson of Whitley Bay Portrait
Lord Parkinson of Whitley Bay
Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
This question was answered on 19th March 2024

The Gambling Commission, Great Britain’s statutory regulator, continues to monitor industry developments in artificial intelligence, informed by the expertise of its Digital Advisory Panel. This includes the exploration and consideration of the use of artificial intelligence and machine learning by gambling operators, and engagement with the industry better to understand their uses of AI. The Gambling Commission will continue to increase its capacity and capability to deploy data science in its regulation through the formation of a new Data Innovation Hub.

All gambling operators which provide gambling services to customers in Great Britain must be licensed by the Gambling Commission, and must comply with its codes of practice. The social responsibility code requires them to have and to put into effect policies and procedures to promote socially responsible gambling. These should reduce the risk of, and seek to identify those struggling with, problem gambling. The Gambling Commission has the power to remove an operating licence where a gambling business is deploying AI in a manner that undermines the statutory licensing objectives and duties.

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