Question to the Department for Digital, Culture, Media & Sport:

To ask Her Majesty's Government what assessment they have made of the impact of Google's "privacy sandbox" technology on market fairness and safety.

Google’s “privacy sandbox” initiative is at an early stage, and the impact of its proposals on consumer outcomes is yet to be seen. The Government is committed to ensuring that the internet and new technologies are safe and secure, and that businesses can compete on a level playing field. We are currently considering how to boost competition and innovation in digital markets, and will continue to assess all external proposals for supporting these aims.