Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what discussions they have had with the Advertising Standards Authority and the Gambling Commission about Premier League football clubs that are sponsored by unlicensed gambling businesses.

The Minister for Gambling and Heritage met with the Advertising Standards Authority (ASA) in December 2024. However, sponsorship of this kind is not within the remit of the ASA, whose CAP Code includes a specific exclusion for ‘sponsorship’.

However, we regularly engage with the Gambling Commission on this issue. The Commission has been clear that sports organisations must diligently and continuously ensure that they are not advertising illegal gambling. Under current rules, sports organisations who engage in sponsoring and advertising arrangements with unlicensed gambling operators are at serious risk of committing the offence of advertising unlawful gambling under Section 330 of the Gambling Act 2005. The Commission has warned relevant club officials that they may be liable to prosecution and, if convicted, face a fine, imprisonment or both if they promote unlicensed gambling businesses that transact with consumers in Great Britain. The Commission is taking active steps to monitor online gambling activity for these unlicensed brands and to ensure they are blocked and inaccessible to consumers in Great Britain, and will take steps as necessary.