Toys and Games: Artificial Intelligence

(asked on 8th July 2025) - View Source

Question to the Department for Business and Trade:

To ask His Majesty's Government what assessment they have made of the use of artificial intelligence chatbots in toys aimed at children; and what plans they have to introduce regulations governing the use of AI in such products.


Answered by
Baroness Jones of Whitchurch Portrait
Baroness Jones of Whitchurch
Baroness in Waiting (HM Household) (Whip)
This question was answered on 22nd July 2025

The Office for Product Safety and Standards is actively exploring the implications of integrating artificial intelligence into consumer products including toys, particularly the regulatory challenges this poses for ensuring product safety. The Product Regulation and Metrology Bill, which completed its passage through Parliament on 10 July, grants new powers to help ensure the UK's regulatory framework remains responsive to emerging technologies such as AI.

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