Suicide: Reducing the Stigma

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Wednesday 19th November 2025

(1 day, 9 hours ago)

Westminster Hall
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Stephen Kinnock Portrait The Minister for Care (Stephen Kinnock)
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It is a real pleasure to serve under your chairship, Mr Mundell. I am very grateful to the hon. Member for Richmond Park (Sarah Olney) for securing this debate on such a vital topic. I pay tribute to her constituent Philip Pirie, who has been such a strong advocate on this issue. His campaigning and advocacy has absolutely helped us to shape where we are today.

I am also very grateful to other hon. Members for their valuable and profoundly moving and honest contributions. We heard many examples, some very high profile and in many cases household names, such as Ricky Hatton and Gary Speed, and others heroes from people’s local communities. Their heroic families have done so much to reach out and campaign on these issues. I knew Hefin David very well. The tragedy of Hefin is impossible to put into words, but my hon. Friend the Member for Caerphilly (Chris Evans) really did pay a fitting tribute to him. and I am sure his family greatly appreciate that.

Every suicide is a profound tragedy, leaving families, friends and communities devastated. As we work to improve prevention and support, we must also confront the stigma that too often stops people seeking help, speaking openly or being met with understanding. That is why we are committed to delivering the suicide prevention strategy for England, which aims to address the risk factors contributing to suicide and ensure fewer lives are lost to suicide, as well as working across Government to improve support for those who have self-harmed or who are bereaved by suicide.

Our manifesto committed to a renewed focus on preventing suicides, as one of the biggest killers in this country. Poor mental health is one of the strongest risk factors for suicide, but we know that suicide is complex and that there are a range of other influencing factors outside the mental health system that we also need to address, including those identified in our suicide prevention strategy: financial difficulty and economic adversity, substance misuse, harmful gambling, domestic abuse, physical illness, and social isolation and loneliness. These are complex pressures, and we are working across Government and beyond to better understand them and deliver on our commitment to tackle them.

Beyond the risk factors and priority groups, one of the key visions of the suicide prevention strategy is to reduce the stigma surrounding suicide and mental health, so that people feel able to seek help, including through the routes that work best for them. That includes raising awareness that suicide is not inevitable. Around a quarter of people who take their own life are in contact with mental health services. Through the delivery of the 10-year health plan, we will transform the mental health system to ensure that people are accessing the right support at the right time.

Nearly three quarters of people who take their own life are not in contact with NHS mental health services, but many are in contact with wider services. We will ensure that our delivery of the 10-year health plan, which focuses on intervening early so that people can access high quality and compassionate support at an earlier stage, also considers how we can support those at risk of suicide when they are not in contact with those services. Our cross-Government approach to suicide prevention will help us to make the most of key interaction points both within and outside public services and address risk factors for suicide for everyone, not just those in contact with the NHS.

Steady progress has been made through joint working with our colleagues in the NHS, the voluntary sector and academia and with a wide range of other partners, all of whom play a key, crucial and valuable role in prevention, early intervention and support.

John Slinger Portrait John Slinger
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On the point about the various organisations, governmental or otherwise, that are involved, will my hon. Friend join me in commending the work of Rugby borough council, which has partnered with the charity I mentioned earlier, Back and Forth Men’s Mental Health, to put plaques on benches across the council’s parks? These support plaques state:

“There’s no need to sit alone.”

They also encourage local businesses to sponsor them, which is a really good example of how the private sector, local government and the charitable sector can work together to make sure more men can gain access to support—not necessarily by calling a phone line, but just when they are in the park.

Stephen Kinnock Portrait Stephen Kinnock
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I absolutely join my hon. Friend in paying tribute to Rugby borough council. That sounds like an excellent initiative that we should explore in other parts of the country, if that is suitable. He is right that there is almost an ecosystem of different groups now. In my constituency we have the Men’s Shed and a fantastic walking group for men called Mal’s Marauders, which does fantastic work. That is great to see, and I am a huge fan and supporter of what it does and stands for.

A lot of this is about having that organic development at the grassroots, because that is where it is best placed; it is not always for the Government or the authorities to come in—in some ways, that might not be appropriate. We should do whatever we can to encourage these things, and our £3.6 million programme and our £3 million programme are absolutely about being co-designed with these groups; they are not a top-down process at all, but something that should be organic and from the bottom up.

It is important to highlight the fact that this debate falls on Wednesday 19 November, which is both International Men’s Day and the day when we are launching the first ever men’s health strategy for England. Despite huge progress over the past century, men still live too much of their lives in poor health and die too young. Our vision for the strategy is simple yet ambitious: to improve the health of all men and boys in England. The strategy includes tangible actions to improve access to healthcare; provide the right support to enable men to make healthier choices; develop healthy living and working conditions; foster strong social, community and family networks; address societal norms; and tackle health challenges and conditions. By addressing the broader barriers that prevent men from accessing support, including the stigma surrounding mental health and suicide, we can take meaningful steps towards reducing avoidable deaths and ensuring that every man feels able to seek help when he needs it most.

Today, through the men’s health strategy, we are launching a groundbreaking partnership with the Premier League to tackle male suicide and improve health literacy, building on the Premier League’s Together Against Suicide campaign.

Chris Evans Portrait Chris Evans
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Like me, the Minister represents a rugby stronghold and he will know of instances of ex-sports players committing suicide. We have already spoken about some high-profile cases, including Gary Speed and Ricky Hatton, but there are others who stop playing at lower levels and then develop feelings of isolation and lack of identity. When the Minister speaks to the Premier League and other sporting institutions, will he ensure that ex-sportsmen have the necessary support once they retire from the game?

Stephen Kinnock Portrait Stephen Kinnock
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My hon. Friend is right. I do not know whether there is a connection, but it is possible that some of the perhaps more macho attitudes in some sporting environments are connected to the difficulties that some men—particularly men in those environments—have in reaching out, talking and being honest and open about their feelings. There may well be a connection. However, I hope that other sporting federations—the Rugby Football Union, the Welsh Rugby Union or whichever sporting association it might be—will look at what the Premier League is doing, and that we will perhaps see a blossoming of these initiatives across other sports and sporting disciplines.

The Premier League’s reach is unmatched. The partnership will engage men who are less likely to seek help and more likely to suffer in silence, meeting them in spaces that they trust, rather than waiting for them to access traditional health services.

Luke Evans Portrait Dr Luke Evans
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It is great to hear about the Together Against Suicide partnership with the Premier League, but will the Minister explain how it works? Having looked at the details, it appears to be run in conjunction with the Samaritans. Is extra funding coming from the Premier League or from the Government to run the scheme? If the Samaritans provide the signposting, how are they being supported? In essence, it looks like an area to people together. Is that correct?

Stephen Kinnock Portrait Stephen Kinnock
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There are 11 premier league clubs that have signed up so far. The most visual way in which the partnership will manifest itself is through the advertising hoardings, which will be given over for periods of the game to advertise our Every Mind Matters campaign. That will offer talking therapies and an online mental health tool that we have developed. Anybody in the stadium—often there are 50,000, 60,000 or 70,000 spectators—can see that information flashing up. In some stadiums, there will also be mental health experts—wearing visible materials to show who they are and what they do—who people can come and talk to. The scheme is quite devolved, so each club will do things in a slightly different way. The Premier League is covering all the costs, so this is an entirely Premier League-funded partnership, with us providing the content, the steering and the opportunity to engage with the programmes, and the clubs are looking after the rest.

Chris Vince Portrait Chris Vince
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That is a really exciting initiative. Is there scope for it to be extended beyond premier league clubs to lower-league clubs, down to Harlow Town? If it is successful, will the Minister talk to the English Football Association about lower-league clubs taking part?

Stephen Kinnock Portrait Stephen Kinnock
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Absolutely—we believe the sky is the limit. As I mentioned to my hon. Friend the Member for Caerphilly, we are clear that we see this as the first step. Clearly, premier league clubs are high profile, so hopefully people will look at the partnership, learn from it and say, “Yes, that is something that we can do.” Fingers crossed that it takes off.

As part of the men’s health strategy launch, we also announced the suicide prevention support pathfinders programme for middle-aged men. The programme will invest up to £3.6 million over three years in areas of England where middle-aged men face the greatest risk of suicide. It will support new ways of embedding effective, tailored support for middle-aged men and create clearer, more joined-up pathways into existing local suicide prevention systems. For over a decade, middle-aged men have faced the highest suicide rates of any age group. They account for around a quarter of all deaths by suicide in England. That is a shocking statistic, and it is why middle-aged men are identified as a priority group in the suicide prevention strategy for England.

It is important that we do not simplify the picture. The national confidential inquiry into suicide and safety in mental health found that of men aged 40 to 54 who died by suicide, 67% had been in contact with health and partner agencies in the three months before they took their own life, and 43% had been in contact with primary care services in the three months before they died. That tells us something vital: a significant proportion of men do reach out, presenting an opportunity to make the most of every interaction with men who may be at risk of suicide. Our responsibility as a Government is to ensure that when men take that step, the services they encounter are accessible, joined up and genuinely equipped to meet their needs. That is what the pathfinders programme will do.

By improving engagement with healthcare and improving access to the right support, we can begin to dismantle the stigma that continues to cost too many men their lives. In April this year, NHS England published its “Staying safe from suicide” guidance, which strengthens the approach to suicide prevention across mental health settings. It promotes a holistic, person-centred approach, rather than using stratification tools to determine risk. The guidance directly aligns with the aim of our suicide prevention strategy and reflects our commitment to continually improving mental health services, particularly by identifying risk assessment as an area where we must go further.

The implementation of the guidance has been supported by a new NHS England e-learning module, which launched in September, to help ensure that staff across services are confident and equipped to apply the guidance in practice. The NHS medium-term planning framework, published last month, states that in 2026-27, integrated care boards must

“ensure that mental health practitioners across all providers”

undertake the e-learning

“and deliver care in line with the Staying safe from suicide guidance.”

The Minister with responsibility for women’s health and mental health, who sits in the other place, wrote directly to crucial stakeholders across the sector—including the chief coroner, the Charity Commission, the Professional Standards Authority for Health and Social Care, and the British Psychological Society—to promote the guidance and the e-learning module, and I am pleased to say that the response has been overwhelmingly positive. By way of example, the Charity Commission circulated information about the e-learning to around 5,000 charities involved in suicide prevention or mental health support—an encouraging demonstration of the sector’s commitment to improving safety and support for those at risk.

More widely, we are improving mental health services so that people are met with the right support. We recognise that expanding and equipping the workforce will take time, but I am pleased to say that we have hired almost 7,000 extra mental health workers since July 2024. Mental health remains a core priority for the NHS. That is why we are investing £688 million to transform services, including £26 million to support people in mental health crisis.

As part of the 10-year health plan’s commitment to transforming how the whole health and care system works, we are introducing neighbourhood mental health care for adults, which will bring community, crisis and in-patient care together in a single, seamless offer. Six neighbourhood mental health centres are already operating 24 hours a day, seven days a week, offering open-access support to anyone who needs it. Co-delivered with primary care, the voluntary and faith sectors, and local specialist services, the centres make it easier for people to seek help in their own communities, without judgment or barriers.

Sojan Joseph Portrait Sojan Joseph
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Will the Minister give way?

Stephen Kinnock Portrait Stephen Kinnock
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I am very tight on time, but I will give way briefly before wrapping up.

Sojan Joseph Portrait Sojan Joseph
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A recent study shows that many people are reaching out to artificial intelligence chatbots to seek mental health support. The Government are putting so many new initiatives in place; does the Minister agree that we need to publicise them more, so that people do not seek incorrect information from AI chatbots?

Stephen Kinnock Portrait Stephen Kinnock
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I absolutely agree. This is a human challenge, and humans need to take it on. That is what we will do. There is nothing more human that going to a premier league football match, so I hope that that will be a good way of raising awareness, just as my hon. Friend says.

As we reflect on the lives lost and the families forever changed, we reaffirm our commitment to tackling stigma, improving support and ensuring that everyone feels able to speak up, ask for help and be heard. I thank the hon. Member for Richmond Park again for raising this crucial issue.