Tobacco Packaging

Debate between Baroness Berger and Jake Berry

Thursday 7th November 2013 Commons Chamber

[Luciana Berger]

I thank my hon. Friend for that important intervention. The figures that came out just the other week do show a drop in the number of people who are quitting smoking through NHS services. I am very concerned about that. As I said at the start of my contribution, 200,000 young people still take up smoking every year. That is exactly what we are seeking to address in this debate.

We have reflected a lot on the Australian experience. The former Australian Health Minister, Tanya Plibersek, reported that there was a

“flood of calls…in the days after the introduction of plain packaging accusing the Government of changing the taste of cigarettes.”

She went on to say:

“Of course there was no reformulation of the product. It was just that people being confronted with the ugly packaging made the psychological leap to disgusting taste.”

That is a significant point. Far from there being no evidence, there is a swathe of evidence.

The second claim raised during our debate is that standardised packaging would increase the trade in counterfeit cigarettes, or impact on the printing trade. Again, it is important to clarify that we are talking about standardised packaging. I have heard hon. Members use the term “plain packaging”, but we are not discussing that. I know I am not allowed to demonstrate this at the Dispatch Box, Madam Deputy Speaker, but standardised packaging is clearly printed; it is not a plain pack. Current packaging is already so easy to forge that covert markings enable enforcement officials to identify counterfeit cigarettes, and all key security features on existing packets would continue on standardised packets. Standardised packaging would make pictorial warnings more prominent and packaging harder to forge.

We heard in an important contribution that standardised packaging might lead to an increase in illicit trade, but that is simply not true. Andrew Leggett, deputy director for tobacco and alcohol strategy at Her Majesty’s Revenue and Customs, stated in oral evidence to the House of Lords European Union sub-Committee on Wednesday 24 July:

“There are a number of potential factors that weigh on counterfeit packaging”,

but that if standardised packaging was introduced, it was

“very doubtful that it would have a material effect.”

[Jake Berry]

I thank the hon. Lady for giving way to give her a chance to find her place. Does she acknowledge that the Government’s current policy on standardised or plain packaging is exactly the same as it was under the previous Government?

[Luciana Berger]

I thank the hon. Gentleman for his intervention but more than three years have passed since that point. I am immensely proud of everything the Labour Government did through their tobacco strategy to reduce smoking. We heard from my hon. Friend the Member for Barnsley Central about the many measures we introduced, but we must do more and go further, and in my concluding remarks I will say why I am disappointed with the Government’s current approach.

The third claim I want to counter is that the proposed changes to tobacco packaging are somehow a symptom of the nanny state. People should, of course, be allowed to make their own decisions, but we should not be standing by while industry sets honey traps and uses every means at its disposal to try to make those decisions for them. Nearly all new smokers are children, we are dealing with an addictive product that is clinically proven to kill, and smoking rates are higher among the most vulnerable groups in our society, particularly children in residential care. That is why today’s debate is so important.

I will conclude with my most important point, which is why we cannot afford to delay. The Minister has previously made it clear that the Government’s position is to wait and see. Her predecessor did the same, despite saying that she personally had been persuaded of the case for standardised packaging a few months previously. Just today, about 570 children across the country, none of them older than 15, will have their first cigarette, and approximately 71 will have done so while we have been debating this subject. If we wait and see, we will be standing idly by while hundreds of thousands of young people become victim to this deadly addiction.

The Opposition have made their position clear. If the Government wish to bring forward legislation to make standardised packaging a reality, they can count on our full support. That was our position before the Government changed their mind about this issue in July, and it is our position now. The Children and Families Bill is making its way through the other place. Labour has tabled an amendment to that Bill to introduce standardised packaging that will be debated in the coming weeks and voted on later this year. That simple measure would make a huge difference and is clearly supported by Members on all sides of the House. On behalf of those 71 children who have started smoking during this debate, and the 200,000 who will start every year, I urge the Minister and her Government colleagues to do the right thing and support our amendment. Let us save future generations from the perils of smoking.