Asked by: Alison Thewliss (Scottish National Party - Glasgow Central)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what steps the Financial Conduct Authority is taking to enforce rules which prevent misleading advertisement by credit brokers.
Answered by Lord Vaizey of Didcot
This Government supports the system of co-regulation and self-regulation, overseen by the independent Advertising Standards Authority and underpinned by consumer protection legislation. This regulatory system is independent of the Government and is ultimately responsible for setting the standards in advertising, ensuring that all adverts, wherever they appear, are legal, decent, honest and truthful. The Government believes the system has worked well, suitably serving consumers and is sufficiently flexible to deal with both technological advances and new evidence.