Local Museums

Allison Gardner Excerpts

Thursday 5th March 2026 Westminster Hall

[Dr Allison Gardner (Stoke-on-Trent South) (Lab)]

It is a pleasure to serve under your chairship, Ms Lewell. I congratulate my hon. Friend the Member for Thurrock (Jen Craft) for securing this debate today.

Our local museums are at the heart of our communities. I am incredibly lucky to have important museums in my constituency of Stoke-on-Trent South that proudly champion our pottery heritage—Gladstone Pottery Museum and World of Wedgwood. Museums are not just about the past; they can be living museums that illustrate our past, present, and indeed our future—a point that I hope to illustrate through those two museums.

For generations, our famous tableware brands have crafted household favourites and shipped bespoke British products all over the world. From Wedgwood to Gluggle Jug, our companies were and are at the centre of the world’s pottery industry. That is what makes us the Potteries.

Gladstone Pottery Museum in Longton showcases the skills, craftsmanship and economic contribution made and curated by local people. Gladstone is the only complete Victorian pottery factory in the country set within a preserved coal-fired factory with traditional bottle ovens. I am sure that hon. Members will be familiar with—and not just because I talk about it all the time—“The Great British Pottery Throwdown” on Channel 4, which Gladstone Pottery Museum proudly hosts and which draws in visitors and TV presenters from across the world. That shows the importance of museums to tourism and the local economy.

Visitors to Gladstone can watch live demonstrations of traditional crafts, explore galleries showcasing historic ceramics, tiles and sanitaryware and learn about the pottery-making process from clay to finished products. Visitors gain an incredible insight into what working conditions were like for the men, women and children who powered the pottery industry throughout the Victorian era. The museum is sited in Longton; there are many working potteries and china companies around Longton, including Susan Rose, Gluggle Jug and, further away, 1882 Ltd. Many of their skills are heritage skills, which we need. They were developed in, for example, Gladstone pottery, and are now used in places such as Mantec, an advanced ceramics company. In its research laboratory, one can see a big view of Gladstone Pottery Museum. The skills used at Gladstone are now being used to make parts for jet engines. I find that very iconic.

A short drive away is the World of Wedgwood, an award-winning tourist destination and living museum that has the V&A Wedgwood collection and a working factory. Wedgwood’s founder, Josiah Wedgwood, was an incredible innovator and entrepreneur who invented creamware, green glaze and much more, and helped to drive the industrial revolution. Sadly, given the pressures of today, the Wedgwood factory is in discussions to reduce production and make redundancies. The financial sustainability of the World of Wedgwood and its factory is vital. This is about not just the factory workers and the skills but local hospitality such as Lunar restaurant and other shops, which we must try to save.

It is precisely because I wish to save those places and create jobs that I want to support the project for the Lunar Gardens—a cultural destination that would draw on heritage while engaging with the future of the industry. It would include residencies and studios for creative work, a training centre for heritage crafts skills, continued industrial ceramics production, a park and an adventure-themed forest playground, as well as a contemporary art gallery.

The proposal would not only promote our proud heritage and boost local tourism but create employment and education opportunities at the working factories. Before I close, I should also say that Longton is also putting in a bid to be town of culture. Will the Minister meet me to discuss the Lunar Gardens project and support for Wedgwood, to develop its business case and keep this important museum open?