Asked by: Richard Burden (Labour - Birmingham, Northfield)
Question to the Department for International Trade:
To ask the Secretary of State for International Trade, pursuant to the Answer of 31 October 2016 to Question 52039, on trade promotion, whether he has received a copy of the summary report evaluating the British House project; and if he will make a statement.
Answered by Mark Garnier - Shadow Parliamentary Under Secretary (Work and Pensions)
The summary report is being finalised and is expected to be submitted to Ministers for approval before the Easter recess.
Asked by: Richard Burden (Labour - Birmingham, Northfield)
Question to the Department for International Trade:
To ask the Secretary of State for International Trade, pursuant to the Answer of 31 October 2016 to Question 50357, what the timeframe is for evaluating (a) feedback and (b) the overall effect of the British House project; and when that information will be published.
Answered by Mark Garnier - Shadow Parliamentary Under Secretary (Work and Pensions)
Officials from the Department for International Trade are currently analysing the responses we have received from visitors to the British House. Further responses are being followed-up to ensure a comprehensive evidence base on which to draw conclusions. The impact of the House will be measured against a return of HMG’s investment (ROI) in line with National Audit Office requirements (NAO) as well as the contribution the British House has made to the GREAT Britain campaign.
It is expected that a summary report for approval will be submitted to Ministers in January.
Asked by: Richard Burden (Labour - Birmingham, Northfield)
Question to the Department for International Trade:
To ask the Secretary of State for International Trade, pursuant to the Answer of 3 November 2016 to Question 50508, if he will provide a breakdown of each specific national and international marketing campaign he refers to and the costs attributable to each of those campaigns.
Answered by Greg Hands
The Department uses marketing activity to support its domestic role to promote exporting amongst UK businesses, and overseas role to increase demand for UK goods and services from overseas buyers and to increase the amount of investment into the UK. The spend with marketing agencies since the Department’s establishment is as follows:
Domestic: £536,385 spent on procured marketing services.
Overseas campaigns (increase demand and increase investment). The combined spend on procured marketing services is £353,862.
Asked by: Richard Burden (Labour - Birmingham, Northfield)
Question to the Department for International Trade:
To ask the Secretary of State for International Trade, how much his Department has spent on consultancy from advertising companies since its establishment for (a) public campaigns and (b) other advice; and if he will make a statement.
Answered by Mark Garnier - Shadow Parliamentary Under Secretary (Work and Pensions)
The Department has spent no money on consultancy services from advertising companies since its establishment.
The Department has spent £890,247 in a range of procured marketing services from our contracted marketing agency to support national and international marketing campaigns since the start of July 2016.
Asked by: Richard Burden (Labour - Birmingham, Northfield)
Question to the Department for International Trade:
To ask the Secretary of State for International Trade, what the cost to the public purse was of the UKTI British House project in Rio; what the aims of that project were; and what steps his Department has taken to assess its effectiveness towards those aims.
Answered by Mark Garnier - Shadow Parliamentary Under Secretary (Work and Pensions)
The British House in Rio de Janeiro, Brazil during the 2016 Olympics and Paralympics was a unique partnership between the British Olympic Association, the British Paralympic Association, the Mayor of London and the UK Government’s GREAT Britain campaign. The total budget for British House during the Olympics was £3.8m and for the Paralympics £1.2m with each partner contributing financially towards the cost of delivery. Sponsorship, gifted mainly through value-in-kind with a wide range of companies also contributed to reducing certain budget items. Project costs are currently being finalised and details of expenditure will be published on www.gov.uk in accordance with government commitments on transparency in procurement.
British House was a unique platform which showcased the best of London and the UK from its culture, sporting prowess, business expertise and investment opportunities to an international audience at the world’s biggest sporting event, building on the success of London 2012. All partners involved in British House worked together to provide a home away from home for Team GB and ParaGB athletes, their friends and families to celebrate their sporting performance. Over time, we expect British House to contribute to the GREAT Britain campaign by not only enhancing the perception of the UK but by increasing levels of trade, investment, tourism and international students to the UK.
Each partner is currently evaluating their own contribution to British House. The Department for International Trade is analysing feedback that was collected from guests when the House was open and post-event and will make available its report publicly.