Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, with reference to the Freedom of Information response by the Cabinet Office, Ref: FOI2025/18068, of 5 December 2025, if he will publish the Guidance for Influencer Marketing.

Influencers have proven to be effective in reaching audiences that traditional marketing channels find hard to reach.

Influencer work is supported primarily via the agencies OmniGov and Pablo Unlimited via the Campaign Solutions 2 framework, detailed at the following link:

https://www.crowncommercial.gov.uk/agreements/RM6125

While there were no immediate plans to release the guidance at the time of Question 70489, increased public interest in this topic has now led us to conclude that the public interest favours its release.

I can confirm that the Guidance for Influencer Marketing will be placed in the House Library.