Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, for what policy reason the Government has decided not to use the HM Government identity; and if he will publish the revised guidance held by the Government Digital Service and Government Communications Service.

There are no plans to discontinue the use of “HM Government”.

"UK Government" has long been the term used for the government in public-facing communications. Communications teams are advised to use "UK Government" rather than departmental names and logos for announcements, to provide clarity to the public. This does not affect the use of "His Majesty's Government", which continues on relevant official communications and records.

This guidance was developed in consultation with relevant stakeholders and in accordance with standard protocols in Summer 2025.

Please refer to https://www.communications.gov.uk/guidance/marketing/branding-guidelines/ for guidance on logo use. There are no plans to publish the revised guidance held by the Government Digital Service and the Government Communication Service.