Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what steps he is taking regulate the advertisement of nicotine pouch products.

We are committed to protecting children from the risks of nicotine addiction. Evidence suggests that awareness and use of nicotine pouches is growing amongst young people.

There are currently no advertising restrictions on nicotine pouches. To address this, the Tobacco and Vapes Bill will stop the advertising, promotion, and sponsorship of all nicotine products, including nicotine pouches, mirroring the effective restrictions on tobacco. This will include a ban on television, radio, and online adverts, as well as printed advertisements such as traditional billboards. The advertising ban will be commenced by commencement order once the bill has received Royal Assent, and we have committed to giving industry 12 months’ notice of when the ban will come into force.

Additionally, the bill will also provide the Government with new powers to restrict the packaging and display of nicotine products, including nicotine pouches. These powers will further limit the marketing and promotion of these products to young people.