Proof of Identity: Digital Technology

(asked on 10th April 2026) - View Source

Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, what the current budget is for (a) media advertising, (b) marketing and (c) communications on the new Digital ID; which creative agencies have been selected to undertake the work; and what types of media have been commissioned.


Answered by
James Frith Portrait
James Frith
Parliamentary Under Secretary of State (Department for Science, Innovation and Technology)
This question was answered on 20th April 2026

There is currently no marketing activity around the digital ID itself. All marketing is focused on public participation in the consultation which closes 5 May.

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