Army: Recruitment
(asked on 8th February 2018) - View Source
Question to the Ministry of Defence:
To ask the Secretary of State for Defence, what the total spend was on army recruitment advertising via (a) Facebook, (b) Snapchat and (c) Twitter in each of the last three years.
The total spend for Army recruitment advertising over the past three years on Facebook and Twitter is shown in the table below. There was no spend on Snapchat.
| Financial Year 2015-16 | Financial Year 2016-17 | 2017-18 (Up to 31 December 2017) |
£844,000 | £1,076,000 | £481,000 | |
£161,000 | £218,000 | £41,000 |
The figures above include £2,000 spent boosting Facebook posts in 2016-17 and £19,400 in 2017-18.
The target audience for boosted Facebook posts are those aged between 16 and 24 for the Regular Army and between 16 and 35 for the Reserves that have expressed an interest in a career with the British Army.
For presentational purposes, figures have been rounded to the nearest £1,000 to improve the clarity of output and convey an appropriate level of precision. Figures are a single Service estimate.