Department for Business, Energy and Industrial Strategy: Social Media

(asked on 29th October 2018) - View Source

Question to the Department for Business, Energy and Industrial Strategy:

To ask the Secretary of State for Business, Energy and Industrial Strategy, how much his Department has spent from the public purse on promoted content on (a) Twitter, (b) Facebook and (c) Instagram in each month since June 2017.


This question was answered on 8th November 2018

The attached table shows the amount spent by the Department of Business, Energy and Industrial Strategy on paid social media activity in support of Communication Campaigns. This includes the Shared Parental Leave Campaign, to promote take up of SPL among eligible parents, and the National Living and National Minimum Wage Campaign, to increase awareness of the increases in NLW/NMW and of the complaint’s procedure. It also supported awareness of the Green Great Britain Week, setting out how job opportunities would be created by the move to clean growth.

The table is split for each of the following Social Media channels (Twitter, Facebook and Instagram) and is shown per month from June 2017 until the end of October 2018.

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