Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the potential impact of artificial intelligence on the sporting industry.

The government is committed to using technology to help drive increased participation at every level, as well as economic growth in the sector.

The government will continue to work with both the technology and the sport sectors to help identify innovative, inclusive digital solutions which help increase participation and activity.

On artificial intelligence specifically, for the development of the National AI Strategy and the AI regulation white paper, the government engaged with hundreds of businesses across a range of sectors, including civil society. We will continue this engagement to understand the impacts AI may have on different industries.