Question to the Home Office:

To ask the Secretary of State for the Home Department, how much her Department spent on (a) the Telegraph Modern Slavery in Britain site, (b) the Modern Slavery advertising campaign and (c) the website www.modernslavery.co.uk; and what assessment she has made of the effects of that expenditure on awareness-raising and prevention of modern slavery.

a) The Telegraph Modern Slavery webpages are part of a wider media partnership with the newspaper, which also includes print and online advertorials and digital advertising. The total cost of the partnership with The Daily Telegraph and The Sunday Telegraph is £125,000. We are unable to give costs of constituent parts of the partnership, including the website, because of commercial confidentiality.
b) The Home Office has allocated a communications campaign budget of £2.3 million to raise awareness of Modern Slavery in the UK.
c) The Home Office has spent £44,000 on the Modern Slavery website. The campaign is being evaluated to ascertain its success in raising awareness of modern slavery in a number of ways including: reports of potential incidences of slavery via the new helpline and website; a pre and post campaign survey of 2,000 adults to measure shifts in awareness, attitudes and claimed behaviour; visits and activity on the website; evaluation of advertising reach and engagement.