Navy: Advertising
(asked on 15th April 2024) - View Source
Question to the Ministry of Defence:
To ask the Secretary of State for Defence, how much the Royal Navy spent on advertising (a) above the line, (b) on Tiktok, (c) on Facebook and Instagram, (d) on Snapchat and (e) on Twitter in each financial year since 2017.
The Royal Navy (RN) has spent the following overall sums on marketing with above the line media and social media platforms since Financial Year 2017-18:
Financial Year |
| Social Media | Media (Excluding Social) |
2017-18 |
| £423,990 | £7,697,349 |
2018-19 |
| £784,161 | £14,528,656 |
2019-20 |
| £1,626,458 | £15,699,198 |
2020-21 |
| £1,824,316 | £13,428,792 |
2021-22 |
| £1,615,263 | £14,037,031 |
2022-23 |
| £1,682,000 | £14,025,000 |
2023-24 |
| £2,593,000 | £16,191,000 |
The breakdown of spend by individual platform is commercially sensitive and it would therefore be inappropriate to provide this level of detail.
In accordance with advice from the Government Communication Service, the RN does not currently use the TikTok platform.