Question to the Ministry of Defence:

To ask the Secretary of State for Defence, how many inquiries the British Army received as a result of its recruitment campaign referring to millennials, binge gamers, phone zombies, and snowflakes.

The latest Army recruitment campaign has received a very promising amount of interest, evidenced by the high number of hits to the Army jobs website and increased applications since its launch. In the first five days of the campaign applications to join the Army were more than 20% higher than the comparable period last year, and 35% more than 2017.

While it is premature to assess the success of the campaign, early indications suggest a strong start in attracting candidates to join the Army.