Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what steps his Department is taking to promote holidays in the UK to British residents; and if he will make a statement.
Supported by more than £8 million of investment by the Government, VisitEngland continues to run the biggest ever domestic tourism campaign, ‘Holidays at Home are GREAT’. The first two campaigns in 2012 and 2013 resulted in £380 million incremental spend generated by domestic visitors across Britain. A third campaign was launched at the end of March 2014. Supported by £19.8 million from the Regional Growth Fund, VisitEngland are also promoting and developing domestic tourism through its ‘Growing Tourism Locally’ campaign, which aims to increase visits and incremental tourism spend, and in doing so, grow jobs in the tourism sector.