Question to the Home Office:

To ask the Secretary of State for the Home Department, pursuant to the Answer of 1 December 2014 to Question 215990, for which campaigns advertisements have been placed on social media; and how much was spent in that fashion on each such campaign.

The Home Office has used social media as one of many channels and approaches to deliver crime prevention and public awareness communications campaigns.

The attached table outlines the campaigns for which advertisements have been placed on social media, and a breakdown of how much was spent on this channel per campaign by the Department over the past five financial years.

The same points to note apply, specifically:
• Spend includes net media costs, excluding production and related fees, and VAT.
• Costs for 2014/15 shows campaign spend to date.
• There was no spend in the 2010-11 Financial Year due to a Government-wide freeze on marketing and advertising spend.
Costs regarding ‘other activity related to social media’ include the cost to measure online conversation (‘buzz monitoring’) on social media channels as a way to evaluate campaign effectiveness.