Publicity
(asked on 26th January 2015) - View Source
Question to the Department for Transport:
To ask the Secretary of State for Transport, pursuant to the Answer of 26 January 2015 to Question 221267, what the reasons were for the 10 largest items of media and publicity expenditure in financial year 2013-14.
The reasons for the 10 largest items of media and publicity expenditure in the financial year 2013-14 are provided in the table below as follows:
Largest items | Reasons for largest items of media and publicity expenditure |
|
|
DfT Road Safety Marketing Campaign | The expenditure relates to Think Road Safety Campaign. |
Purchase road safety materials | For local Authorities Road Safety Officers and Teachers. |
Advertising costs
(several items) | Highways Agency’s Statutory advertising - advising the public, transport users and business of future road closures, route changes and maintenance of the road Networks. |
Internal Communications | External Agency for media and publicity activities. |
Coastal Rescue Public Relation events | Payments for public relation events for coastal rescue services. |
Recruitment & appointment
(several items) | Recruiting and appointing new staff. |
Licence Fees | For Survey Access. |
United states Advertising | Vehicle Certification Agency Business Development analysis through American Express. |
Procurement advertising | Advertising procurement opportunities over 2013-14. |