Army: Recruitment

(asked on 18th February 2019) - View Source

Question to the Ministry of Defence:

To ask the Secretary of State for Defence, pursuant to the Answer of 13 February 2019 to Question 218835 on Army: Recruitment, if he will publish the segmentation study referenced in that campaign brief.


This question was answered on 25th February 2019

Publication of the specific documents requested could only be provided at disproportionate cost given their length of over 400 pages and the commercial sensitivities which would need to be redacted. The document released to the hon. Member on 13 February 2019, in answer to Question 218835, set out the Army's plan for the current recruitment campaign. As such this reflects conclusions and analysis drawn from the segmentation study and Employee Value Proposition research.

Reticulating Splines