Advertising

(asked on 28th June 2021) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, what discussions he has had with the Advertising Standards Agency on making digitally altered images of a human body or body part in advertisements clearly labelled as such for consumers.


Answered by
Caroline Dinenage Portrait
Caroline Dinenage
This question was answered on 5th July 2021

The ASA’s existing rules on social responsibility and misleading advertising are already applied to advertising of cosmetic interventions and advertising featuring digitally altered images.

The ASA held a public consultation on cosmetic interventions in 2020 and are following this up with a call for evidence on body image this year. The Government will remain closely in touch with the ASA as they undertake this consultation. The government will be launching the Online Advertising Programme (OAP) later this year which will explore how to address harms in the content and placement of advertising online, and to ensure the regulatory regime for the online advertising ecosystem is coherent, clear and effective. As part of this work, the Government will be considering whether any additional measures should be brought forward to address body image concerns.

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