Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what assessment his Department has made of the adequacy of the funding allocated to the NHS Help us help you to stay well this winter campaign in the (a) last and (b) next 12 months.

As for all NHS England campaigns, the adequacy of the funding for the ‘NHS Help Us Help You Winter Pressures’ campaign is measured by the effectiveness of the campaign in achieving it objectives, which are set.

The independent evaluation research showed that the 2018/19 ‘NHS Help Us Help You Winter Pressures’ campaign successfully achieved 15 of the 18 objectives set before the activity started. The ‘NHS Help Us Help You Winter Pressures’ campaign budget for 2019/20 has been reduced by 7.5% when compared to the budget for 2018/19. However, NHS England expects to deliver similar levels of effectiveness.