Scotland Office: Social Media
(asked on 25th July 2019) - View Source
Question to the Scotland Office:
To ask the Secretary of State for Scotland, which social media advertising campaigns his Department ran in the last 12 months; and what audience targeting each of those campaigns used.
Between 1 August 2018 and 31 July 2019, the Office of the Secretary of State for Scotland ran the following social media advertising campaigns:
Campaign | Channel | Audience selection and targeting |
Delivering for Scotland | in Scotland | |
Devolution and public spending | in Scotland | |
Scotland’s Trade | in Scotland | |
Defence and Security | in Scotland | |
Budget 2018 | in Scotland | |
Brexit | in Scotland | |
Culture is GREAT | Facebook & Instagram | 16-65, 18-65, in Scotland |
Scotland’s Trade | Facebook & Instagram | 16-24, 18-65, in Scotland, Women, Interests: business, entrepreneurship, small business, parents |
Budget 2018 | Facebook & Instagram | 18-65, in Scotland |
Devolution and public spending | Facebook & Instagram | 18-65, in Scotland |
Brexit | Facebook & Instagram | 18-65, in Scotland |
Defence and Security | Facebook & Instagram | 18-65, in Scotland |
Delivering for Scotland | Facebook & Instagram | 18-65, in Scotland |
Ayrshire Growth Deal | Facebook & Instagram | 18-65, Ayr |
Borderlands Growth Deal | Facebook & Instagram | 16-65, Biggar, Cumnock, Dumfries, Dunbar, Eyemouth, Gorebridge, Haddington, Hawick, Kelso, Lanark, Langholm, Lauder, Newton Stewart, Peebles, Penicuik, Selkirk, Stranraer, West Calder |
Delivering for Scotland | Across Scotland | |
Devolution and public spending | Across Scotland |