Question to the Cabinet Office:

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, pursuant to the Answer of 1 October 2019 to Question 291438, whether Ministers of his Department were involved in the selection of the locations for the Get Ready for Brexit campaign adverts.

All advertising locations for the “Get Ready for Brexit” campaign were selected to fit two criteria:

1. to reach as many UK citizens and businesses as possible;

2. to ensure key messages are delivered to groups most likely to need to take action before the UK leaves the EU;

Messages and audiences were identified and independent advertising agency partners recommended the most appropriate and effective channels and locations.

We do not publish the individual postcodes where adverts are placed for any government campaign.