Question to the Department for Education:

To ask the Secretary of State for Education, with reference to the Answer of 26 October 2023 to Question 203895 Teachers: Recruitment, what estimate her Department has made of the (a) number and (b) proportion of new teacher sign ups that is attributable to the Get Into Teaching advertising campaign.

Several methods are used to assess the Get Into Teaching campaign’s impact. They include regular brand tracking studies and other market research; econometric modelling to identify and quantify the factors affecting sign ups to the Get Into Teaching service; analysis of the flow of candidates between Get Into Teaching and the Find and Apply services; and tracking of site traffic to the Get Into Teaching website.

The teaching recruitment campaign tracks a number of behavioural and attitudinal metrics to give a rounded picture of campaign impact.

Key Performance Indicators for the teaching recruitment campaign are the consideration of teaching as a career amongst our target audience and the number of new, unique sign-ups to the Get Into Teaching service. The campaign also measures the proportion of sign-ups attributed to the advertising campaign, through econometric modelling. Recent econometric analysis shows that in July 2023, 42% of sign-ups to the Get Into Teaching website were attributable to paid advertising.

There are many factors affecting the number of teachers recruited in any given recruitment cycle, including levels of financial support, predicted demand for new teachers, the size of pool of new graduates and other economic factors.