Army: Advertising

(asked on 17th April 2025) - View Source

Question to the Ministry of Defence:

To ask the Secretary of State for Defence, what the total size is of the British Army advertising budget in the 2025-26 financial year.


Answered by
Luke Pollard Portrait
Luke Pollard
Parliamentary Under-Secretary (Ministry of Defence)
This question was answered on 14th May 2025

Capita is currently contracted to deliver recruitment advertising on behalf of the British Army, until the new tri-service Armed Forces Recruiting Service (AFRS) launches in 2027.

The approved budget for the Army’s recruitment advertising in 2025-26 is c.£18,000,000.

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