Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, pursuant to the Answer to Question 43757 on Aquariums and Zoos: Tourism, what assessment she has made of the potential impact of changes to GREAT programme funding on Visit Britain’s work to promote (a) safari parks, (b) zoos and (c) aquariums.

The GREAT Britain & Northern Ireland campaign remains an effective tool in driving economic growth and we will continue to work closely with partners to optimise the campaign’s resources to deliver growth right across the UK. DCMS recognises the importance of the GREAT programme funding in supporting the UK’s international tourism promotion, including the work of VisitBritain to showcase the diverse range of visitor experiences available across the UK. VisitBritain’s latest annual attractions survey for 2023 showed that visits to wildlife parks and zoos increased by 6% from the previous year and will continue to monitor the impact of any changes.