Consumers: Data Protection
(asked on 3rd June 2025) - View Source
Question to the Department for Business and Trade:
To ask the Secretary of State for Business and Trade, what steps his Department is taking to ensure that consumers choosing not to share personal data through loyalty schemes are not disadvantaged in terms of (a) pricing and (b) access to services.
Answered by
Justin Madders
Parliamentary Under Secretary of State (Department for Business and Trade)
Recent amendments to the Price Marking Order 2004 will ensure that loyalty pricing does not mislead non-member customers about the price of an item. This reflects the paramount principle that the price payable at the till should be clear and transparent.
Where prices are clear and transparent, businesses are free to introduce loyalty schemes and consumers can make an informed decision about where to shop and whether to join such a scheme.